marketing ideas for salons spas and clinics

Web-Chevron-30x30 MARKETING YOUR SALON, SPA OR CLINIC

Marketing ideas and strategies for salons, spas and clinics in the hair and beauty industry.

A definitive guide to marketing your salon, spa or clinic

Salon, spa and clinic owners wear many hats – and marketing is just one of them! Find out everything you need to know about marketing your hair salon, spa or beauty clinic right here, including tips from industry experts, how-to guides, the latest marketing trends, and fresh promotional ideas for your business. 

This comprehensive guide to marketing for salons, spas and clinics includes: 

Marketing tips for salon, spa and clinic owners

Marketing tips for salons, spas and clinics

Discover quick tips compiled from industry experts and hair and beauty professionals to step up your marketing efforts and get the results you’re looking for. 

Here are our top 10 expert tips for marketing a salon, spa or clinic in 2020.

Tip 1: Know your ideal client

Before you dive into marketing your business, it’s important to be clear about who you’re talking to. Knowing your ideal client will enable you to tailor your marketing messages to them. 

“The better you understand your ideal client – their needs, their fears, their biggest pain points – the better you can serve them. If you have a solution for their exact problem, that speaks to them in their language and is at a price point that fits their budget, why would they go anywhere else?” – Rebecca Miller, The ZING Project Salon Business Coach. 

Stevee Devonda Iron and Ivy Salon Marketing Manager“I think a key mistake that a business can make is not understanding who their audience is. Think about your existing clients and who you’d like to attract to your salon, then create a set of audience personas. You don’t need to go crazy (we only have three personas) but it helps you get into the head of your clients and once you understand who they are, you can find the best ways to reach them.”

– Stevee Devonda, Marketing Manager, Iron + Ivy Hair & Beauty 

Tip 2. Make a plan and stick to it

Failing to plan is planning to fail. To set your business up for success, you’re going to need to create a strategic marketing plan and stick to it. Of course things come up and changes happen, but having a robust marketing plan that outlines your areas of focus for the year will give you a north star to work towards and measure your success against.

Rebecca Miller, Salon Business Coach from The ZING Project, said salon, spa and clinic owners should note down big events that happen throughout the year to prepare.

“We all know the big events that happen every year that we can capitalise on (Mother’s Day, Christmas parties, Spring Racing, etc), so plan for those events well ahead of time to make the lead up less stressful. Once those are locked in, look for other opportunities or create your own!”

Learn how to create a strategic marketing plan.

 

Laura smyth salon owner and coach“At the start of each month create a marketing plan that fits within your wider strategic plan. The key points to think about are: The days you will be posting on your socials; monthly offers you will be promoting; What educational information can I offer; what imagery can I use and how will you be contacting your clients? Via texts, email, Facebook, or Instagram.”

– Laura Smyth, Salon Coach, Kitomba Trainer and Director of Lush Skin & Body

Tip 3: Set clear goals

Once you’ve established your audience it’s time to think about your goals, explained Stevee Devonda, Iron and Ivy Salon Marketing Manager. 

“Is your goal to attract new clients or to add value to the ones you have and increase rebooking rates? Sometimes we get overwhelmed with where to start and what to do first, so KISS (Keep It Simple, Sweet) and set a goal that’s achievable and measurable and work towards that,” he said.  

rebecca miller zing salon coach (2)

“Always define your objective, goal and desired outcome when creating your monthly promotions so you can assess whether or not you hit your target.”

– Rebecca Miller, Salon Business Coach, The ZING Project

Tip 4: Choose your channels wisely

While digital marketing is growing in popularity, that doesn’t mean there’s no value in traditional marketing channels, like magazines, word of mouth, events or radio. Think about your target audience and what marketing channels will reach and resonate with them the best. 

Stevee Devonda, Iron and Ivy Salon Marketing Manager, said: “The marketing channels you choose for your business will depend on your audience personas, as you’ll need to use the channels you’re more likely to reach them on. At Iron & Ivy, we use Instagram for our younger clientele, Facebook or our older clients, and email marketing for our entire database.” 

Read how to choose the best marketing channels for your salon, spa or clinic to find out more.

Tip 5. Keep your branding consistent

Rebecca Miller, Salon Business Coach, The ZING Project, said: “Great brands don’t sell products, they sell a FEELING. Your brand is so much more than a logo or a combination of colours. It’s your position in the marketplace, it’s how you connect and how you communicate. It’s a reflection of your mission, purpose and values. You need to be rock solid on the heart and soul of your brand before anything else.”

Laura Smyth, Salon Coach, Kitomba Trainer and Director of Lush Skin & Body, added: “Branding is extremely important. Make sure you keep all your design work and branding colours consistent. This builds brand awareness, trust, and loyalty with your clients.

“If graphic design is not your forte, work with a graphic designer who can design artwork for your social media and email marketing. It's key to have work that looks and feels professional to potential clients. Also work on your photography skills to take effortlessly beautiful before-and-after photos of your work.”

Tip 5: Offer online booking

Although there is much debate when it comes to online booking systems and whether salons, spas and clinics should take bookings online, the numbers don’t lie according to Frog Coaching Business Coach Laura Kate Shokuhi. 

“Online booking systems or links allow clients to book online at their own discretion, at any time of the day or night. Studies have shown that 50% of clientele will only book with a new salon if they have an online booking system, and a whopping 75% of people want online ‘self-service’ options, whether they use them or not. 

“61% of clients with access to online booking systems make appointments outside of normal business hours, so as we constantly move forward into more of a tech-forward world, online booking will ensure you keep up with your competition and stay relevant.” 

Find out how you can earn $4,000 per month with Kitomba Online Booking

Laura Kate Shokuhi Frog Coaching Salon Business Specialist 

"61% of clients with access to online booking systems make appointments outside of normal business hours, so as we constantly move forward into more of a tech-forward world, online booking will ensure you keep up with your competition and stay relevant.” 

– Laura Kate Shokuhi, Salon Business Specialist, Frog Coaching 

Tip 6: Stand out on social media 

If your clients are using social media, you should be too. In the hair and beauty industry, sharing photos of your work is a natural way to market what you do, and what better way to get your work in front of potential clients than through social media platforms like Instagram, Facebook and even Pinterest? 

“It’s important to be visible across multiple marketing channels to increase the chances of your content being seen by as many potential clients as possible. The obvious are Facebook and Instagram, on which clients spend most of their day. Posting a mix of beautiful, branded pictures of your services and salon will hook clients while educating them on your services.” – Laura Smyth, Salon Coach, Kitomba Trainer and Director of Lush Skin & Body. 

Jump to our section about social media marketing to find out tried and true ways to make your hair or beauty business stand out on social.

Tip 8: Use free marketing tools

There's an abundance of free and low-cost marketing tools you can keep in your arsenal to streamline your marketing efforts, save time, and make your content stand out.

Laura Smyth, Salon Coach and Director of Lush Skin & Body, said: “For small designs, I love working with Canva to create graphics and design work for my social media platforms. Mailchimp for creating beautiful newsletters that are interactive and user-friendly. Panoly for managing and scheduling my Instagram posts, and the Layout Instagram app for my before-and-after photos on social media.”

salon mentor chi marie"Google My Business is such a powerful free tool to use in your business. Be sure to put the time and energy into it that it deserves, just as you would your website or your social media, and you will reap great rewards. It’s a great way to get new client enquiries and appointments online."

– Chi Marie, Salon Mentor at Chi Marie 

Tip 9: Track and measure your results

To be able to accurately assess the success of your marketing campaigns and activities, you need to have a way of tracking, measuring and reporting on them. Make sure you plan and set up how to track and measure the success of your marketing activities and campaigns before you start, and use specialised software and tools to automate this process wherever possible. 

Stevee Devonda, Iron and Ivy Salon Marketing Manager, encourages salon, spa and clinics to use Google Analytics to measure their marketing efforts. 

“I love using Google Analytics for measuring the success of our marketing efforts. It's free to use and install on your website (you may want to ask your developer or website host for help on getting it connected) but it allows you to review all the traffic reaching your website, where they came from and what they’re doing when they get there,” he explained.

Tip 10: Use software to automate your marketing

You can automate your everyday marketing activities by setting up emails and SMS messages to send out automatically to clients that meet certain criteria. Popular automatic marketing messages include setting up appointment reminders, rebooking reminders, lapsed client offers, new client welcomes, referral thank yous, regular marketing campaigns and more. 

“Automate your marketing as much as possible by setting up birthday messages, referral programs, or follow-up templates. Not only will this save you time, it will also nurture your client relations whilst delivering a strong return on investment.” – Laura Smyth, Salon Coach and Director of Lush Skin & Body. 

Jump to our section about marketing software and automation to find out how you can easily automate and streamline your marketing efforts.

Stevee Devonda Iron and Ivy Salon Marketing Manager

“We use the Kitomba Kmail feature in K1 to market to our client database. We use the in-built Mailchimp integration to send our weekly studio updates to our clients. This is a really useful feature that some salons may overlook, but there’s a lot of value in reaching out to both your existing clients and those clients you may have not seen for a while with an enticing offer.” 

– Stevee Devonda, Marketing Manager, Iron + Ivy Hair & Beauty 

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Marketing strategy and planning

Marketing strategy and planning

A strategic marketing plan helps you to stay on track with your marketing goals, stick to a budget you’re comfortable with and still allows the flexibility to take advantage of opportunities as they come up throughout the year. 

Here's how to create a marketing strategy in four simple steps:

Step 1. Create marketing goals

Your marketing strategy should be created with specific goals in mind. Think about what you want to achieve in your business, and how marketing can help you to get there. Each goal should have clear, measurable results that you can accurately track in order to analyse the success of your marketing efforts.

Step 2. Know your budget

It’s important to understand your numbers and allocate a marketing budget that enables you to invest in growing your business through marketing it effectively. The marketing activities you choose will depend on how much budget you can allocate, so it’s important to have a budget in mind so you can stick to it, while giving you room to experiment and try new things.

When planning your marketing activities for the year, be sure to review your past marketing efforts to understand what has worked well and what hasn’t, so you can better allocate your budget and efforts to get the best results.

Step 3. Choose your marketing channels and activities 

Just because you can do something doesn’t mean that you should. There are hundreds, if not thousands, of ways to market your salon, spa or clinic, but choosing a handful of marketing channels and activities to focus on instead of trying to do it all will deliver better results.

Step 4. Track and measure your success 

Every action has a result, and if it’s worth doing, it’s worth measuring. Therefore, it’s important that you have a plan for tracking the results of your marketing campaigns and activities before you do them, so you can easily track its success and return on investment.

Having this information will help you to make smarter decisions in the future, because you’ll know what works best for your business and what to invest more budget and time into, and what to put aside.

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The best marketing channels for salons, spas and clinics

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Email and SMS text message marketing for salons, spas and clinics

Email and SMS text message marketing

Email and SMS marketing are essential tools for salons and spas to connect with clients, encourage bookings, and communicate what sets your business apart from your competitors. 

You can automate emails for when your clients make a booking or are due to re-book, send the latest news, new products, loyalty discounts, and so much more. 

Laura smyth salon owner and coach

“Many salon owners believe that email is dead, however, this is simply not true. Email marketing is one of the most powerful tools in a salon owner’s marketing arsenal. And if you’re not deliberate about your salon’s email marketing strategy, you’re leaving serious money on the table.” 

– Laura Smyth, Salon Coach, Kitomba Trainer and Director of Lush Skin & Body

Why should I do email and SMS marketing?

Email marketing is free (other than potential costs for your email marketing tool provider) and enables you to send marketing messages to multiple contacts at once. You can create specific contact lists by segmenting your client base to personalise your marketing emails and improve your results.

SMS text messages cost money to send, but as long as you have the client’s correct contact number SMS marketing has the highest open rate that most other marketing platforms.

When including email and SMS marketing in your plan, think about the different messages you could set up that will delight your clients, like birthdays, holidays, and booking reminders, and choose a software provider that enables you to automate this process, like Kitomba Salon and Spa Software.

Salon Business Specialist Laura Kate Shokuhi (2)

“All your clients on your email list most likely are already big fans, so reaching out the clients that already love you and sharing your latest offers, packages and exclusive deals is a no brainer. 60% of clients enjoy receiving emails from businesses they love. And, if your salon, spa or clinic set has all-in-one business management software like Kitomba, you can start email marketing to your database in a couple of simple steps.”

Laura Kate Shokuhi, Salon Business Specialist, Frog Coaching

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Social media marketing ideas

Social media marketing

Organic (unpaid) social media is an excellent way to connect with potential clients, build your reputation and be part of conversations around your industry and brand. 

Social media platforms, such as Facebook, Instagram, Pinterest, Twitter and LinkedIn, are channels that can be used to market your salon, spa or clinic for free. The visual nature of each platform is well suited to the hair and beauty industry, and client referrals and recommendations can be made easily when your clients tag their friends or share your content. 

However, social media requires consistent content creation and community management, which means it can be a big time investment. If you want to get the most out of your business social media accounts in as little time as possible, check out our top tips below.

salon mentor chi marie


"Social media isn’t an overnight solution, but with consistency, authenticity and value adding, social media can be an incredibly powerful tool to build your brand and your client base."

– Chi Marie, Salon Mentor

Social media tips

Social media tips for salons, spas and clinics

Here are our five top tips for managing your salon, spa or clinic's social media accounts, as according to industry experts.

Tip 1. Be consistent

Consistency is the key when it comes to social media, explained Rebecca Miller, Salon Business Coach from The ZING Project. 

“Showing up each and every day, especially on your stories, is a great way to build trust with your followers and to position yourself as the expert in your chosen field. 

“Remember, the most important thing is how well you can serve your audience. They won’t be judging you if you’re providing REAL value. Share the behind the scenes, get your team involved, and most importantly? Have FUN. Put the social back in your social media!”

Tip 2. Use multiple social media platforms

“Don’t just stick to one platform, share the love,” said Laura Smyth, Salon Coach, Kitomba Trainer and Director of Lush Skin & Body. 

“This will broaden your client interaction and leads. Learn as much as you can about how you can make the most out of every platform. It is important to engage, educate, and be consistent with your messaging. Be very careful not to oversell!”

Laura recommends salons, spas and clinics use Facebook, Instagram and Pinterest.

Tip 3. Plan ahead and use scheduling tools

Create a content calendar and plan your social media content out one month in advance to save time, and use social media scheduling tools if you want to be able to schedule posts in advance, explained Iron and Ivy Salon Marketing Manager Stevee Devonda. 

“A great way to save time with your marketing is to use a social media planning app, such as Later or Planoly, where you can upload and schedule a months’ worth of posts in just a few hours. 

“Both apps have free and basic plans which offer limited scheduled posts and help with your hashtags and discovery to new clients, allowing you to save a lot of time by spending very little towards your marketing goals.”

Tip 4: Experiment with your content

Salon Business Coach Rebecca Miller said experimenting with different types of content on social media and ensuring it’s easy to consume is key to social success. 

“If a 30 second chat on stories is going to get your point across better than a lengthy caption, go with the video. If a carousel post will allow you to make a chunk of information more visually appealing, use that. There are so many different features available on the various platforms, it’s worth spending a bit of time experimenting with the different features to see what works best.”

Social media post ideas

Social media post ideas 

Unsure what to post? Here are 13 ideas for promoting your salon, spa or clinic on social media:

  1. ‘Behind the scenes’ videos and photos.
  2. Before and after photos of clients. 
  3. Run competitions for a prize.
  4. Share the work of team members.
  5. Showcase new products and services.
  6. ‘How to’ guides and videos. 
  7. Share on-trend/seasonal styles. 
  8. Your business’s events, sponsorships and news. 
  9. Special promotions, packages and discounts.
  10. Share insider tips and tricks for your area of expertise.
  11. Share interesting industry-related articles and news.
  12. Ask questions! Encourage people to share their opinions.
  13. Tell your story: about your business, your people and yourself.

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Facebook marketing

Marketing your salon on Facebook

Facebook is a great platform for interacting with your clients and reaching new ones. While it’s used as a marketing tool, it’s actually an online community.

Therefore, rather than thinking of Facebook as a marketing tool, think of it as a platform for sharing your story, engaging with your audience, and growing your online community. 

When marketing your salon, spa or clinic on Facebook, consider the kind of content your audience would want to see, and what’s on-brand for your business. Your aim with every post should be to entertain, educate or inspire. 

Utilise both Facebook posts and Facebook stories to expand your reach, and check your page insights to see what time of day your followers are online so you can post at times that are likely to reach the most people.

Facebook post examples for salons, spas and clinics

 

Learn more about Facebook marketing for salons, spas and clinics

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Facebook: Best practices for salons and spas

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Instagram marketing

Marketing on Instagram

Instagram is a visual social media platform that allows you to post photos and videos about your business.

Think of Instagram as your extended portfolio – you can post before and after photos, tips and tricks, how-to videos and so much more. It's also where you'll best reach a younger audience. 

When using Instagram as a marketing tool for your salon, spa or clinic it’s important to ensure the imagery and videos you post are of high-quality, on-brand and consistent. Also make sure your captions are relevant and provide value for readers.

Tag people or other businesses in your posts where appropriate, share user generated content from your clients (ask permission first), and add hashtags that are relevant and trending to expand your reach.

Laura Kate Shokuhi Frog Coaching Salon Business Specialist 
“Instagram has the highest engagement across all social media platforms. Utilizing the right hashtags and engaging with past, existing, potential clients, and even others within the same industry can do wonders for the growth of your brand and then in turn lifts your business awareness.”

– Laura Kate Shokuhi, Salon Business Specialist, Frog Coaching

Laura Smyth Salon Coach 

“Make sure to be savvy with your hashtags and engage directly via Instagram stories and use the poll feature so clients can let you know what they think! Instagram is a primary avenue for user-generated content so why not invite your customers to share a selfie of their new hairstyle or beauty service to stand a chance of winning a prize?”

– Laura Smyth, Salon Coach, Kitomba Trainer and Director of Lush Skin & Body

Instagram post examples for salons, spas and clinics


Influencer marketing

Influencer marketing on Instagram can be an extremely powerful tool. If you have clients that are influencers, form a win-win partnership where they can get a discount on services for posting about their visit to your salon, spa or clinic. 

“Instagram influencers are causing a storm in the beauty industry. By inviting an influencer to document their experiences in your salon, you could increase your reach exponentially.” – Laura Smyth, Salon Coach.

Save time posting on Instagram

To save time with your social media marketing, use a social media planning app, such as Later or Planoly, where you can upload and schedule a months’ worth of posts in just a few hours, explained Salon Marketing Manager Stevee Devonda. 

“Both apps have free and basic plans which offer limited scheduled posts and help with your hashtags and discovery to new clients, allowing you to save a lot of time by spending very little towards your marketing goals.”

Learn more about marketing your business on Instagram

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10 best Instagram tips for salons, spas and clinics

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Digital advertising tips for salons, spas and clinics

Digital advertising for salons, spas and clinics

Paid digital advertising includes paying for ads in Google, Google My Business, Facebook, Instagram, and more. 

Google Ads can help you connect with users who are searching for services or products that you offer, such as ‘hair salon near me’, while Facebook and Instagram ads can be used to target people in your region for brand awareness and to acquire new customers with special offers. You can also retarget people that have visited your website with digital advertising to encourage them to book an appointment. 

Learning how to use digital paid advertising platforms can take time, and you’ll also need to allocate time to optimise your campaigns to get the best return on investment. The cost involved will depend on your budget, but effective digital advertising campaigns can cost as little as a few dollars a day.  

Laura smyth salon owner and coach

 

“Facebook targeted ads are the most cost-effective form of digital advertising when used correctly.”

– Laura Smyth, Salon Coach, Kitomba Trainer and Director of Lush Skin & Body

How to get started with digital advertising

To get started with paid digital advertising for your salon, spa or clinic, we recommend taking the following steps: 

  1. Choose your goal (e.g., more online bookings, more engagement, etc).
  2. Choose your digital advertising platform/s: Facebook/Instagram, Google, etc. 
  3. Write your ad copy and design ad media (images and/or videos).
  4. Set your daily budget ($1.50 - $5 per ad group is fine for beginners).
  5. Create your ads in your chosen platform. Test them.  
  6. Track and measure your success (you’ll need Google Analytics to do this – it's free!). 
  7. Tweak your digital advertising campaigns as necessary until you get the results you’re looking for. 

If you want to run digital advertising campaigns for your salon, spa or clinic but don’t have the time to learn the platforms or look after the campaigns, we recommend hiring an expert to help you. 

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website and search engine optimisation tips for salons, spas and clinics

Websites and SEO (Search Engine Optimisation)

Your website is an important tool for marketing your business. It’s the online version of your salon, spa or clinic, and should match your branding and client experience.

Your website should be fast loading, intuitive, and the user should be able to find the information they’re looking for within two clicks. It should also make it easy for users to contact you, as well as book or buy products online.

Laura Smyth Salon Coach 

“Make sure you have a professional-looking website. This is your digital business card on which clients build a sense of the experience they might expect with you.”

– Laura Smyth, Salon Coach, Kitomba Trainer and Director of Lush Skin & Body

Optimise your website for search engines

Search Engine Optimisation (SEO) is a process that allows search engines, like Google and Bing, to read your website and know when to show it to a user. 

For example, if you provide haircuts in Melbourne, when someone searches for “Haircut Melbourne”, you want your website to be presented in the list of searches the user is shown.

There are some things you can do to your website to make it optimised for search engines like Google, so it can show up for relevant searches for your services and products. Read how to get your website found in Google to find out more. 

Salon Coach Laura Smyth said: “Websites and a successful SEO strategy that keeps you strategically placed on Google are important. Don’t forget to include a ‘Google My Business page’. This space is a great way for clients to find out more about your business and to see all your 5-star reviews!” 

salon mentor chi marieGoogle My Business is a free tool from Google that will make sure your business shows up on google searches, even if you don’t have a website or your website isn’t on page one of Google. Be sure to put the time and energy into it that it deserves and you’ll reap great rewards! 

– Chi Marie, Salon Mentor

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Word of mouth marketing and referrals for the hair and beauty industry

Word of mouth marketing: reviews, partnerships and referrals

Word of mouth is still one of the best forms of marketing, with 92% of people trusting recommendations from people they know directly to help them make purchasing decisions.

In today’s world, the internet has become the place we go to when we have questions about a particular product or service, and many of us search for online reviews of services and businesses from strangers before we make a decision.

Why? Because online reviews are social proof from real people, and act as digital word-of-mouth recommendations.

Therefore, word of mouth marketing should be an integral part of your marketing plan and can include a referral programme or simply encouraging online reviews.

Laura smyth salon owner and coach


“Word of mouth is truly the most powerful form of marketing so make sure your current clients are raving fans!” 

– Laura Smyth, Salon Coach, Kitomba Trainer and Director of Lush Skin & Body

Referral programmes

Creating a referral programme is the obvious first step to getting more referrals. It opens up the opportunity to ask your clients to refer your business to their network, and puts clear processes in place for your clients and staff to follow.

Offering a reward for referrals will encourage your clients to actively participate. When creating your referral programme make sure it’s easy and simple for clients to understand and participate.

  • Ensure the referral process is easy to understand.
  • Make the details easily accessible and concise.
  • Make it simple for your clients to refer (one or two steps should be the maximum).

Once your referral programme has been created, make sure you promote it to your clients!

Salon Business Specialist Laura Kate Shokuhi (2)

“Refer-a-friend programmes are a great way to gain new clients for several reasons. New clients that come through from a refer a friend program are generally more profitable and show more loyalty than the average client. Along with the fact that the lifetime of the client within your salon, spa or clinic is 16% higher than the average client.”

– Laura Kate Shokuhi, Salon Business Specialist, Frog Coaching 

Partnerships

Forming partnerships with other businesses is a great way to get more referrals. It gives you access to a group of clients in your target market, which you may otherwise be unable to reach.

Start by deciding which businesses in your area are targeting the same clients, but provide different products or services than you do, and have the same service quality and expectations as you (this is key to a successful partnership). Then, create a pitch and get in touch!

chi marie salon business coach (2)


“Building relationships with community leaders, businesses and sporting groups will become an incredible asset that keeps on giving.”

– Chi Marie, Salon Mentor

Online reviews

Online reviews are incredibly important for salons, spas and clinics. You can encourage clients to leave reviews on your local Google My Business listing, or recommend your business on Facebook and other social media channels, to improve your ‘digital’ word of mouth marketing.

To do this automatically, you can include a Google My Business review link in your follow up text messages or emails to your clients asking them to leave a review. Easy!

Frog Coaching Business Coach Laura Kate Shokuhi said: “Most salons, spas and clinics are listed on Google, however it's important to have client reviews on your Google My Business listing. People trust Google reviews, and good reviews are a valuable tool in generating more business.

Salon Business Specialist Laura Kate Shokuhi (2)
“To get more Google reviews, make it a part of the conversation you're having with clients when they pay. For example, you could tell them: “We’re focusing on building our online presence, so if you get a chance, we would love it if you could leave us a review on google,” and send them a review link in your follow up email or SMS.”

– Laura Kate Shokuhi, Salon Business Specialist, Frog Coaching 

Read the latest articles about word of mouth marketing

how to get more referrals

8 ways to get more referrals for your salon, spa or clinic

Want more referrals for your salon, spa or clinic? Find out 8 of the best ways to get more client referrals for your business. 

 

impactful referral programmes

How to create an impactful referral programme for your salon or spa

Learn how to create an impactful referral programme for your salon or spa that actually works! 

Print and radio advertising

Print and radio advertising

While this marketing guide has mostly covered digital marketing, traditional forms of advertising for your business certainly shouldn’t be ignored or forgotten!

Print and radio advertising can achieve excellent results for salons, spas and clinics. You could advertise your business in local newspapers and magazines, or get sponsored articles written about your business. You could even record an ad for your local radio stations to get your brand in the ears of people that live in your region.

Why should salons do print and radio advertising?

Print and radio advertising are great for creating brand awareness for salons, which leads to acquiring new customers over time. These marketing channels won’t require much time to implement, but the associated marketing costs can be very high, so it’s important to make sure you have allocated the necessary marketing budget for it.

It’s also important to note that repetition and consistency is key to making an impact, so one article or ad in a magazine won’t have much of an impact, but consistently advertising for three, six or 12 months will.

Marketing automation and software for salons, spas and clinics

Marketing automation and software

Marketing is a critical component to the success of your hair and beauty business, so having a strong marketing strategy teamed with specialised, reliable software and tools that can automate your efforts can make all of the difference to the success of your campaigns.

What is marketing automation?

Marketing automation is the process of automating your marketing efforts using specialised software. Automated marketing can be set up once and will automatically send marketing messages on prescribed platforms (like email or SMS), when certain parameters are met.

Why is automated marketing useful for salons, spas and clinics?

Automated marketing is incredibly useful for salons, spas and clinics because it enables you to set up automatic marketing campaigns that continue to function without you. Not only can marketing automation save you time, but it can also increase your revenue through automatically being able to confirm appointments, upsell, and market your business.

Marketing automation ideas 

The most popular automated marketing messages used by salons, spas and clinics include:

  • Appointment reminders
  • Appointment follow-ups
  • Happy birthday messages
  • Client referral ‘thank you’ messages
  • New client welcome
  • Rebooking reminders
  • Feedback and reviews
  • Aftercare instructions
  • Re-engage lost clients

Read the 10 best client messages you can automate to find out more.

Laura smyth salon owner and coach

“Automate your marketing as much as possible by setting up birthday messages, referral programs, or follow-up templates. Not only will this save you time, it will also nurture your client relations whilst delivering a strong return on investment.”

– Laura Smyth, Salon Coach, Kitomba Trainer and Director of Lush Skin & Body

How to set up automated marketing

To set up automated marketing campaigns for your salon, spa or clinic you’ll need software that enables you to do this. 

Kitomba Salon and Spa Software is a complete salon, spa and clinic management system that enables you to take care of the day-to-day running of your business, automate your marketing, and so much more.

To start using automated messages to add value and delight your clients, book a personalised demo and a Kitomba expert will show you what Kitomba Salon and Spa Software can do for you.

For help on how to set up Everyday Marketing in Kitomba for your salon, spa or clinic, check out our support guide.

Stevee Devonda Iron and Ivy Salon Marketing Manager

“We use the Kitomba Kmail feature in K1 to market to our client database. We use the in-built Mailchimp integration to send our weekly studio updates to our clients. This is a really useful feature that some salons overlook, but there’s a lot of value in reaching out to both your existing clients and those clients you may have not seen for a while with an enticing offer.”

– Stevee Devonda, Marketing Manager, Iron + Ivy Hair & Beauty

Learn more about marketing automation and software

marketing automation

The 10 best client messages you can automate to save time

Save time marketing your salon, spa or clinic with these top 10 automated email and SMS ideas to delight your clients and drive more bookings!

 

automated marketing ideas for salons

How to set up automated marketing with Kitomba Software

Everyday Marketing with Kitomba makes it easy to target and personalise interactions with your clients automatically. Here's what you can do with Kitomba. 

 

events and public relations

Events, sponsorships and public relations

To increase the brand awareness of your salon, spa or clinic in your community and region, you could sponsor events, attend local events and expos, donate to raffles, enter competitions, or host your own charity or fundraising event for a local cause.

There are plenty of ways to raise awareness of your business by increasing your visibility at events and giving back to your community.

Here are a some PR ideas to get your started:

  • Sponsor a local event
  • Offer vouchers for fundraising raffles
  • Host a fundraising event for a local charity or cause
  • Exhibit at local expos, like wedding or lifestyle events
  • Offer your salon as a filming venue for the media
  • Offer free haircuts for the homeless for a day
  • Do something totally different! And tell the press about it.

We want your business to become more successful

If you would like to learn more about Kitomba Salon and Spa Software and how it can help your business to become more successful, contact us. Our friendly support team is available to help via phone, email or chat.

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